Short answer: review prices every January: update blank and supply costs, check how long jobs really take, add or adjust setup and personalization fees, and set minimum order amounts so small jobs stay profitable.
What to Review
| Item | Question to ask |
|---|---|
| Blank costs | Did supplier prices go up? |
| Supplies | Thread, stabilizer and needle costs |
| Machine time | Are stitch times still accurate? |
| Setup fees | Do you charge for new logos? |
| Minimums | Are tiny orders worth it? |
Pricing Tips
- Track real time for a few typical jobs.
- Raise prices slightly rather than cutting margin.
- Explain value: quality files, durable stitching.
See the pricing guide and stitch count guide.
Frequently Asked Questions
How often should I review prices?
At least once a year, ideally in January.
Should I charge a setup fee?
Many shops charge a one-time fee for new logos or digitizing.
What is a good minimum order?
It depends on your costs; set it so small jobs still cover setup time.
Ready to stitch? Browse our embroidery design shop or order custom digitizing for your own logo or artwork.
